Josette Dehaney

Josette Dehaney

Josette Dehaney is a freelance technology writer with nearly 30 years experience working with non-technical individuals and organisations of all sizes, who want to get the most out of Web technology. As the founder of, Jo writes tutorials, long-form blogs, features, white papers and visual content designed for absolute beginners.

In this simple 4 step tutorial I'm going to show you how to set up your own professional email accounts using the cPanel provided by most host providers.

Doing this task yourself means you do not need to pay out for a premium email services or hire someone to do if for you. Thereby saving you money, and giving you the knowledge and freedom to set up more account, as and when you need them.

If you are comfortable filling out an online form, or updating your social media accounts, then you already have all the skills you need to complete this simple task.

So, let's begin...

The image at the bottom of this page shows the Storyteller Testimonial I created for a personal trainer a few years ago.

At the time I was not aware of the power of this type of content. It was a very pleasant surprise!

Some months before I had published a version of this strategy, in the form of a case study, for some graphic design work I had done for a local coffee shop. That piece brought over 200 visitors to my personal site.

To be honest I wasn’t expecting either of these pieces to generate the traffic they did. I was just trying to create a couple of nice pieces of content to give the testimonial pages a bit more oomph.

But as it turned out, they ended up to be excellent strategies. 

Take a look at how it turned out...

Today I’m going to show you how to easily develop case studies that will encourage your customers to share a link to your website with their contacts.

And, there’s no badgering or bribing involved.

This is a strategy which you can easily execute yourself, and will take you just a couple of hours to put together.

Case Studies are known to be one of the most powerful marketing stratgies you can implement, and using this technique you won't have to hire anyone to create them for you.

So, let’s get started...

Today I’m going to show you everything you need to know to confidently choose the right hosting plan for your website.

In this guide, you will learn;

  • the basics of how hosting works
  • the benefits of setting up your own hosting platform
  • the features you need to get the most out of the service

And the best part? There's no jargon!

So, let’s get started...

In this simple tutorial I’m going to show you how to easily create a great core password that no one will be able to guess, and which you will be able to easily remember.

This really easy technique will take you just 20 minutes to learn and will be a valuable skill you will never forget (pardon the pun!)

So, let’s get started…

Having your website hosted is, of course, crucial. Without it, no one will be able to see your site.

Unfortunately, like many things technical, it can appear intimidating, and this can lead us to jump at the easiest options, which may later prove to be the worse choice.

In this article we’ll go through the basic things you need to be aware of when choosing a host, and the pitfalls you need to watch out for.

Afterwards you will feel more comfortable with the options available to you and be much more confident that you are making the right choice.

So, let’s get started...

As a micro business owner, or someone operating a small budget site, there's a good chance you just don't have the cash, time, or frankly the inclination, to start delving into the complex fields of search engine optimisation and user experience.

So, let' boil this down to the basics.

There are six basic actions a visitor to your website can take. And one bonus action, which requires a little more effort on your part.

One of these actions is very undesirable, but is the most common.

Five are desirable, but you have to inspire someone to take them.

And the seventh is very desirable and could have a huge impact on your business moving forward.

If you know what these actions are, you will have a greater understanding of your sites capabilities and you can start thinking of ways to decrease the one undesirable action, and increase the other six.

So, let's get started...

How many visitors are you getting to your website each month?

Two? Ten? A couple of dozen? A couple of hundred, maybe?


Whatever the case, don't feel bad. You are far from alone.

Most small budget websites get very few visitors, and bring in even fewer clients.

And without the expertise or budget to make changes, you may think that the results you are getting are about as good as it's going to get.

But that doesn't have to be the case.

Here's why:

It's been over 20 years since the web first became available, yet still the technology fails to support small businesses in the way many would like.

Here are 7 facts about the web that might help you view the problem differently.

Your website development starts with a good brainstorm. This is a crucial first step.

Verbalising your thoughts on the project helps to loosen ideas and can produce unexpected results.

It should also be the most fun part. This is the time when you can let your imagination run free and anything is possible.

Here are 8 tips to help you make your brainstorming sessions more productive.

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